Value Chain Overview and
Examples
The following chart illustrates a rough overview of the current value chain
within the segment “Nanotechnologies”.
In conclusion, this sub industry can be characterised as starting. The
reason is that still not every stage is settled with relevant market participants.
The value chain gap indicates an insufficient commercialisation of applications,
which is one of the most important value generators between research &
development and end user.
There are a number of different options how the value chain could develop
in the near future. One possibility is the forward integration of the missing
stage by companies specialised in fundamental and applied research. An other
option is that the manufacturing industry enhances their business towards
research. One of the most realistic scenarios is the emergence of new ventures
due to their flexibility and the possibility to create business through
new models. Nevertheless, there are currently only a few venture capitalists
focusing on the nanotechnology segment (e.g. capital stage). |
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| There are not a lot of single
examples in the Nanotechnologies´ segment, which demonstrate successful
business realisation. One of this few examples, in the nano-machanical/nanosystems
field is that in June, IBM announced the production of a nano-scale storage
system capable of a data storage density of 1 trillion bits per square inch
— 20 times higher than the densest magnetic storage available today. |
Nevertheless, the reasons
are that this industry is still in the starting phase of evolution and there
exists a widespread potential to improve medicine, manufacturing, computing,
chemistry and the environmental applications. This increasing specialisation
in the individual technological research areas will force Nanotechnology companies
to work together more closely.
Going forward, inter-company cooperation in networks will play an important
role. The efficient utilisation of specific technological know-how, particularly
in an environment that is so influenced by the supplier industry, will become
an economical survival factor and therefore must become a key competency of
given company. All of this generally applies to every high-tech firm. But
because the Microtechnology field already today is a typical supplier industry,
this development must be paid a particularly high level of attention. |
In order to build awareness of the importance for cooperation along the
value chain we intend to replicate the results of a recent study conducted
in Switzerland. This research demonstrates clearly how a well-organised network
is a prerequisite for a smoothly functioning innovation system. The relationships
maintained by Micro- and Nanotechnology companies lie at the center of the
observations, and the statements are based on the results of interviews with
individuals from various groups: |
- Cooperation
among the companies functions quite smoothly along the lines of the value-adding
chain, especially at the beginning of the value chain. As a result, valuable
partnerships evolve that enable products of internationally outstanding quality
to be manufactured. Cooperative efforts of the companies in joint research
projects with universities also function smoothly and are deemed successful
by the majority of participants. Nevertheless, the fear of competition is
noticeably high. This leads to a degree of reticence. The consequences of
such reticence and a resolution focus on one´s own activities lead to
the observation that the same, or similar, technologies are being developed
at various sites in Switzerland. However, the supposition can be made that,
through increased transparency among the given companies, redundant development
efforts - and thus the squandering of valuable resources - could be reduced.
- At younger
companies there are signs of a cultural change taking place in the direction
of greater transparency, a situation that hopefully will lead to successful
cooperative efforts also in regard to development projects. On one hand, this
could be attributable to a younger generation of entrepreneurs who, already
during their school years or in their earlier professional activities, have
come to learn and appreciate the positive effects of cooperation. When it
comes to companies that have acquired outside financing, on the other hand,
another key element is most certainly the obligation to provide transparency
in the financial sector as imposed by the provider of capital or also the
SWX New Market.
- Cooperation
between companies and universities is fostered via a number of federal initiatives,
for example by conducting the Swiss Priority Programs of the Swiss National
Research Fund. Micro- and nanosystem technology was supported from 1996 to
1999 with CHF 15 million (about EUR 10 million) in annual funding. Substantial
contributions emanate from private sources (contract research, cooperative
ventures with companies), and the trend is increasing. Roughly 80 companies
and 31 institutes of higher education participated in these programs. The
TOP NANO 21 program is an initiative of the FIT(Swiss Federal Institutes of
Technology) Board and has the goal of furthering activities in the research
and application of nanotechnology. Cooperative projects, headed by the Commission
for Technology and Innovation (CTI) are in the process of being carried out
between universities and industrial partners over the period 2000 through
2003. Due to fact that a lot of supportive and cooperative activities take
place during the past years in Switzerland, not only between university and
research but also with established industry partners, the Swiss Micro- and
Nanotechnology industry presents itself as highly competitive and dynamic
even in a global context. We can confirm that a lot of pioneer works came
out of Switzerland including fundamental and applied research (e.g. IBM
research lab in Rüschlikon) and cooperation models between different
players along the value chain (e.g. APTE Association).
- The random
sampling represented by the survey of companies brought to light the fact
that the growth of many small- and medium-sized high-tech firms is privately
financed. In the case of start-ups, there are however also renowned multinational
companies such as Intel that can contribute to the reputation of a young company
by providing early stage investment. Young firms seeking outside financing
turn to venture capitalists during their early phase of growth, investors
who in turn not only provide them with financial means, but also entrepreneurial
support. However, the latter is in many cases still deemed to be somewhat
lacking in quality. There is great room for improvement in this regard. Venture
Capital companies to a certain extent have recognised that contacts with
universities have to be established and nurtured in order for them to fully
assess the market potential of a given technology. Such a close bond between
universities and venture capitalists is not considered desirable in many
quarters because the financial self-interest and the insufficient level of
industrial know-how involved pose the threat that start-up companies with
little commercial promise will be founded.
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Statements about Industry Characteristics
The Nanotechnologies, which presents itself as starting sub industry, can
be characterised as follows: |
- As mentioned
above, there exists a “mega” gap in the Nanotechnologies segment. The lack
of the value stage “Application” makes it tremendously difficult to forecast
anything concerning business realisation. This circumstance makes it quite
impossible for venture capitalists to evaluate risks and chances of technologies
and potential start-up. The prerequisites for receiving venture investments
are the realistic presentation of a business which shows attractive returns
in an acceptable timeframe (normally 3 until 7 years). Investors not only
want to target their possible returns but also to know their exit means,
which normally will be reached by IPO (Initial Public Offering) or trade
sales (sell the company to an established corporation).
- Long-term
researches demonstrate that an innovation cycle (period from the start of
fundamental research to commercialisation) takes in most of the cases over
20 years. In the case of nanotechnology, the first product will be sold in
the year 2012, if we take the year 1991/92 as starting point (e.g. IBM nano-letters)
which demonstrates again that we are still far away from business realisation.
Nevertheless, we are convinced that nanotechnology will have a tremendous
market potential in the future and, if appropriate applied, will change the
world. Astonishingly, even if we are in the research phase and the discussed
topics are still technical and theoretical, there exits a high awareness in
the society.
- However,
the first milestone in this segment should be to cluster this widespread potential
of innovation options in possible future application themes. From our point
of view the single topic should afterwards be developed and improved from
different experts along the value chain which includes technical researchers
and developers, material, process and product engineers as well as manufacturer
and marketing specialists (in order to find out the market potential of the
application). To do so the necessity of intercompany cooperation and interdisciplinary
networks is obvious. We are convinced that a focused cooperation system will
decisively support the future business realisation of nanotechnology developments.
- Even if
co-operations and networks are an excellent way to bridge the gap between
research & development and the specific requirements of the consumers,
they bear the problem to be less efficient concerning time consumption and
manpower. An alternative is the development of new job profiles or education
programs, which cover the above-mentioned bridge. This kind of new professionals
will be able in the future to deeply understand consumers´ needs with
the competence to overview the possible solution in a state-of-the-art manner.
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